Ingvar Kamprad

IKEA's reputation under fire. In Russia company fired two top managers for allowing bribes to a power supplier. In France firm is facing an extended workers' strike. A former managing director has published a book exposing questionable ethics. Even Kamprad's frugal image is being questioned, as details of a fancier life (he reportedly drives a Porsche) emerge. Still, no one can question his success: peddled matches, fish, pens, Christmas cards and other items by bicycle as a teenager. Started selling furniture in 1947. Opened first IKEA store over 50 years ago; chain's name is a combination of initials of his first and last name, his family farm and the nearest village. Retired in 1986; company's "senior advisor" still reportedly works tirelessly on his brand. Discount retailer now sells 9,500 items in 37 countries; prints catalog in 27 languages. Fiscal 2009 sales: $31 billion. Plans to open 15 stores in 2010, including one in Shenyang, China.